Why are internal links important for SEO

why is internal linking important

Why are internal links important for SEO ?

 Internal Links are not just important for SEO, but they're also used by googlebot to index your site. When seo was first introduced, Google's crawler would just follow these links around the web to find pages that it could link back to. This means if you have a lot of dead-ends in the website, this can cause googlebot issues and it may take longer for them to crawl the website. Internal linking helps googlebots crawl through websites easier and faster. 

Internal links are a huge help for search engine optimization (SEO). By having quality, relevant backlinks from high-authority websites into your own site, you can significantly boost your rankings. Internal linking builds trust with Google and boosts your domain authority (DA) score. You want DA to be 50 at least before starting any kind of link building campaign. If you have a DA below 30, you need to start working immediately to improve it! There are 2 types of internal links:

 1. Inbound Links - These are links that point to pages on your website. They are also known as "backlinks". An example would be a page on our website linking to our homepage or a blog post on our website. Backlinks are very helpful in terms of ranking well organically and they're great signals to Google that other sites think highly of us. And if lots of other trustworthy sites outrank us in organic traffic, then we know we're doing something right in our marketing efforts.

 2.   Outbound Links - These are external links pointing to pages outside of your own website. Similar to how inbound links work, outbound links are also important for SEO. But what makes them different? When you have high-quality outbound links, it means other websites trust your content enough to include a link to it. This is a good signal to Google that others believe users are leaving their sites due to quality content on yours. Another advantage of outbound links is that they help increase referral traffic to your site. When you get referred visitors through outbound links, you both benefit from increased exposure.

3. Internal Links can lead to your Google+ Page

4.  Internal links are very important for any webpage, but they have a special significance for Google+. Internal links are called outbound links and are essentially backlinks that point towards your site from other sites. These links contribute to the popularity of your content and give them additional weight in search engine rankings. Search engines like Google view these links positively and this means they provide a boost for your website’s visibility.

5.  Internal Linking Can Improve Your Content Quality

6.  In addition to increasing the popularity of your page, internal linking can improve the quality of your content as well. When users click through to your webpages, they enter into your site via the link you provide. This provides a way for Google to determine the quality of your pages and ranks them accordingly. Since Google assigns value to these links, high-quality pages will tend to rank higher in searches than low-quality pages.

7. Internal Links Help SEO:

8.  Internal links help search engines determine how relevant your content is. Search engine algorithms consider this information when returning results for users’ queries. They know that if they follow a link from one page to another (an internal link), then that second page is probably relevant to what the user was searching for. As a result, search engine algorithms assign higher priority to pages that have many quality internal links.

9.   Internal Linking Helps Build Trust:

10.  Having high-quality internal linking helps build trust between webpages. This is especially beneficial on social media platforms where people can share comments about particular websites. If someone shares their opinion about your website on Facebook, Google+ or Twitter, it’s likely that you want those posts to show up near the top of any related searches. Having high-quality internal links helps improve these chances. When someone clicks through those links, it provides validation to them that your site has value.